So today's the day the place I work at merged with Moore Wallace and changed its stock ticker from DNY to RRD. To commemorate the event, our office was invited to the posh lounge to watch our new CEO ring the opening bell at the new York Stock Exchange, an honor already bestowed to the likes on Martha Stewart, Vince McMahon and Stone Cold Steve Austin, and Mr. Potato Head.
We're gathered around CNBC, waiting for the big moment. The announcer mumbles something about the merger. The CEO steps up to the bell. Two dings... CUT to the opening bell being rung at the NASDAQ.
That was it. Janet Jackson's boob got more airtime than this big event.
And if you click on the stock symbol link, you'll shortly see that most of the online stock market sites have no historical chart information for this "new" company. Oh, yes... the style guide says that on first reference, it's always the "tech-heavy" NASDAQ.
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